About Me
Some would describe me as… Grandmotherly, Advocatory, Empathetic, Curious, Persevering
Why Sales?
I believe all people are bound together by the innate purpose to seek connection with others and the world around them. In my marketing journey I have put relationship-building at the heart of everything I do in hopes of inspiring people in their learning exploration. At heart, sales is this exact ideology. Using my personal skills and professional skills I aim to be a multicultural bridge between life-changing offerings and the person I’m helping. Every job is a sales job and in order to foster my skills in this field I decided to join the Professional Selling Program at UCF. Given the resources, connections, and like-minded people in the program I am confident that I will be at my best potential to take on the future relationships ahead of me.
The Professional Selling Program
The Professional Selling Program is more than just a prestigious program that hones sales skills, but it also pushes one to their best personal potential. Throughout the next year I will be learning fundamental industry lessons on the field, networking and mentoring with professionals, and practicing countless role play simulations modeled after real-life sales scenarios. It will be a demanding program, however, I am excited to see how my skills will blossom and apply what I learn to the future roles I pursue.
Relevant Course Learnings
MAR 3615 – Marketing Analysis
- Analyzed data and variables to understand their effectiveness and success in marketing activities.
- Refined data by addressing missing data, repeated data, duration, and biases.
- Tested data using descriptive statistics, cross-tabulation analysis, and regression analysis.
- Tested null and alternative hypotheses.
- Recognized issues when running tests.
MAR3613 – Marketing Research
- Identified the information needed to solve a marketing problem.
- Understood different research types and available data collection methods.
- Designed surveys using Qualtrics and analyzed data using various statistical software programs.
- Used the funnel approach in survey design and made strategic question choices based on the desired data (open-ended, categorical, metric, scaling).
- Learned how to filter questionnaire responses to address inaccurate data reporting and bias.
MAR 3391 – Professional Selling
- Analyzed different buyer personalities and adapted to them.
- Refined communication skills through verbal and body language techniques.
- Resolved buyer rebuttals and concerns through strategic customer needs analysis.
- Learned the complete sales process.
- Practiced SPIN questioning style.
MAR 3721- Digital Marketing
- Based on the website objective, I learned how to optimize a website’s design for the best conversion rate.
- Researched the best keywords and content to increase website relevance.
- Conducted marketing simulations for pay-per-click (PPC) advertising.
- Learned about digital marketing channels and how to lead customers down the AIDA funnel.
- Identified target audiences and learned how to retarget campaigns.
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